Digital Marketing Specialist (Contractor)

1558 Brand Agency is looking for a Digital Marketing Specialist to be responsible for planning, implementing, and managing our clients’ overall digital marketing strategy. This includes content marketing; SEO strategies including web marketing, web analytics, content strategy planning, link building, competitive analysis, and keyword strategy; social media marketing; email marketing; and other online digital marketing tactics like geofencing. The online presence of our clients is extremely important to the success of their businesses so this position will play a large role in driving business growth and success.

Responsibilities may include but are not limited to:

  • Develop and execute comprehensive digital marketing strategies for a variety of clients as well as our agency.
  • Work with the account team to identify target personas to better align marketing strategies with audience behaviors and needs.
  • Conduct competitive analysis as needed to understand the market landscape.
  • Plan, develop, and implement SEO strategies to include:
    • Research and identify target keywords based on audience and competitors.
    • Regularly perform thorough keywords research and optimize strategy for keywords identified.
    • Develop recommendations for content optimization on websites, blogs, and other digital platforms as required.
    • Work towards organic search optimization and ROI maximization.
    • Work with web developers and marketing teams to properly implement SEO best practices.
    • Stay up to date with the latest SEO and digital marketing latest trends and best practices. You will be a trusted expert in this area. 
  • Plan, develop, and implement paid digital advertising to include:
    • Estimate and manage monthly digital advertising and search engine marketing budgets.
    • Set up and manage PPC/CPC, remarketing, and social media advertising campaigns.
    • Collect and analyze data, research competitors, and identify trends in order to achieve maximum ROI for paid search campaigns.
    • Implement target keywords within all paid advertising campaigns to align with SEO strategy.
  • Prepare and provide monthly reports that justify the digital marketing strategies executed:
    • Report on KPI’s, using Google Analytics, Google Ads, and other software tools.
    • Generate monthly reports on SERPs and advertising engagement for each brand.
    • Prepare and present reports regularly.
  • Identify problems and deficiencies and implement solutions in a timely manner.
  • Suggest improvements for process and productivity optimization.


  • 3+ years of digital marketing experience.
    • Proven ability to develop and implement a measurable digital marketing strategy.
    • Ability to analyze data and provide evidence-based recommendations.
    • Desire to stay up-to-date with the latest trends and best practices in digital marketing.
  • 3+ years of proven SEO experience, including content creation, keyword research, and reporting.
    • Understanding of how SEO fits into larger marketing initiatives.
    • Knowledge of technical aspects of SEO (HTML markup, canonical URLs, CSS, etc.) and the ability to implement as needed or communicate needs to the web development team.
    • Experience in tools such as SEMRush, Moz, Google Search Console, etc.
    • Experience with link building campaigns.
    • Strong understanding of website analytics tools, such as Google Analytics.
  • 3+ years of proven digital advertising and SEM experience managing ad campaigns across multiple platforms and search engines, particularly Google.
    • Understanding of how digital advertising and SEM fits into larger marketing initiatives.
    • Experience with bid management tools, specifically Google Ads.
    • Google Certifications are a plus with the willingness to recertify under 1558.
    • Experience with A/B testing and other testing metrics.
    • Experience using Google Tag Manager and/or remarketing platforms is a plus.
    • Experience with social media advertising is a plus.
    • Experience with SEM campaigns for e-commerce is a plus.
    • Experience with Geofencing is a plus.
  • Must have a sense of ownership and pride in your performance and its impact on our client’s and 1558’s success.
  • Critical thinker and problem-solving skills are key.
  • Must be a team player with the ability to collaborate with different types of people.
  • Strong written and verbal communication skills.
  • Must be detail-oriented to help organize campaigns and manage advertising budgets.
  • Good time-management skills and ability to self-manage to get the job done in a timely and efficient manner.

Working Conditions:

  • Flex hours with the ability to work from anywhere – preferred DFW area to be available for in-person client and team meetings.
  • Must be willing and able to meet deadlines which may require work on evenings and weekends.
  • Must have a reliable laptop, internet connection, and phone.
  • Ability to join weekly video conference calls and additional video conference calls as needed.

Hourly Rate:

  • 15-20 hours per week (potential for a larger role in the future)
  • $25 – $40 per hour (based on proven results and experience)

Apply to be a Digital Marketing Specialist for 1558 Brand Agency!
Email your resume and portfolio to

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