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Manna House Outreach

Scaling Digital Reach & Donor Engagement

For seven years, 1558 Brand Agency was Manna House’s full service marketing team focused on branding, website, giving tools, email and marketing automation, social media, fundraising events, and the Google Ad Grant. 

Increase in Online Giving
+ 0 %
Donor Database Increase
+ 0 %
More Calls/Directions from Ads
0 x
Secured in Google Ad Grant
$ 0 K

The CHALLENGE

Manna House Outreach serves families across Ellis County, Texas, through a food pantry, rent and utility assistance, senior care, and Heaven’s Attic resale stores that help fund the mission. Like most community nonprofits, it needed more people to give, volunteer, shop and ask for help, without a large in-house marketing staff. In addition, they were not taking advantage of the Google Ad Grant (up to $10,000 a month in free search ads) and needed a strategy and execution plan for actually reaching their target audience. 

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OUR APPROACH AND RESULTS

1. Brand Identity & Custom Web Development

  • Modernized Online Presence: Designed and developed a custom website tailored foruser journeys, SEO, and seamless online giving.
  • Unified Brand Asset Library: Built official collateral, campaign toolkits, event graphics, pop-up pantry signage, and rack cards to maintain consistent brand integrity across every touchpoint. Including a full rebrand for Heaven’s Attic Resale.

2. Digital Acquisition & Google Ad Grant Optimization

  • Maximized In-Kind Advertising: Partnered and managed the $10,000/month Google Ad Grant, unlocking over $341.5K+ in cumulative free ad value.
  • High-Intent Search Traffic: Generated 70,800+ impressions and thousands of targeted clicks annually, driving online donations, volunteer registrations, and thrift store foot traffic.

3. Integrated Tech Stack & Database Expansion

  • Ecosystem Modernization: Integrated Givebutter (online fundraising), and Bloomerang (CRM & email marketing).
  • Database Growth: Expanded the Bloomerang donor database by +118% YoY and Givebutter engagement by +96.5% YoY.
  • Recurring Revenue Engine: Conceptualized and launched #TeamManna, a recurring monthly giving subscription model ($15/month) that generated over $4,000+ in new recurring revenue in year one.

4. High-Yield Event Marketing & Sponsorship Management

  • Mayor’s Back2School Bash: Managed event messaging and sponsor packages, securing $28,000 in donations and delivering 90,000+ digital impressions for community sponsors.
  • Tenille Benefit Concert: Led promotional and PR strategy across radio, social, and press outlets, securing $20,000 in donations.
  • Thrift Crawl: Executed local campaign connecting other mission-focused resale outlets that resulted in a +20-24% increase in sales.

CLIENT TESTIMONIAL

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We are Nonprofit experts that deliver results!

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