Hitting the Mark: Top 5 Reasons Why Understanding Your Target Audience is Crucial
Knowing your target audience is like having a secret weapon in your marketing toolkit. When you really understand who you’re talking to, everything from your messaging to your product development can hit the mark perfectly. Here are the top five reasons why understanding your target audience is a game-changer. BOOST YOUR MARKETING EFFICIENCY Imagine sending […]
7 Ways to Optimize Your Google Business Profile for Local Search
Whether you’re a construction company, retail store, or law office, a Google Business Profile is essential for any local business. In fact, 97% of people learn more about local businesses online than anywhere else. The average business is found in 1,009 searches per month, with 84% stemming from discovery searches, meaning that users searched for […]
Best Practices for Writing a Blog
If you are ready to start writing a blog for your business, check out these tips for developing a content calendar, writing an effective blog, and considering the tone of voice you will use.
Turn Leads into Conversions with Landing Pages
So, you’ve created a great digital advertising strategy using Google Ads, geofencing, social media, or maybe a combination of them all. You’ve researched your keywords, honed in on your audience, and determined the right budget for success. Now what? How can you turn leads into conversions? Digital advertising is a fantastic way to get in […]
5 Reasons to Use Video to Promote Your Business
“If an image says more than a thousand words, a video says more than a million.” If you have experimented in any way with digital marketing and have seen your results or analytics, you might have felt like you were trying to gain the attention of a pack of golden retrievers surrounded by a forest […]
The ABCs of Google Ads
In today’s business climate, if you aren’t using Google Ads to promote your business, services, or products, you can almost guarantee that your competitors are. While Google Ads can be a scary venture in the beginning, arming yourself with an understanding of the basics and a solid strategy can help you begin to navigate this […]
Is Geofencing the Missing Piece to Your Marketing Strategy?
Have you ever gone somewhere, maybe walked into a store or restaurant, and the next day an ad started showing up on your phone with a special offer from that store (or maybe a competitor’s store)? If the answer is yes, there is a good chance you were geofenced! While some form of geofencing has […]
To Blog or Not to Blog? Blogging for Business
When it comes to a company’s digital marketing strategy, blogging for business is a hot topic of discussion. Many times, a blog is the logical next step in the spirit of producing original content and a critical component of our partners’ overall digital strategy. Other times, companies come to 1558 Brand Agency specifically requesting a […]
The Importance of a Brand Strategy Session
When we start a relationship with a new client, one of our first recommendations is often a strategy session. These sessions are an important piece of our agency’s process to building a great brand. While there are a variety of ways to get to know a new client, a strategy session provides the best opportunity […]
Setting Expectations & Determining Goals: You Don’t Have To Do It All Yourself Series
In this series, we’ve been talking quite a bit about finding the right marketing agency to fit your needs. This particular blog focuses on the next step. Once you’ve found that marketing firm, how do you define each party’s roles and responsibilities in order to make the most of your partnership? IT’S ALL ABOUT SETTING […]