Hitting the Mark: Top 5 Reasons Why Understanding Your Target Audience is Crucial
Knowing your target audience is like having a secret weapon in your marketing toolkit. When you really understand who you’re talking to, everything from your messaging to your product development can hit the mark perfectly. Here are the top five reasons why understanding your target audience is a game-changer. BOOST YOUR MARKETING EFFICIENCY Imagine sending […]
The Importance of a Brand Strategy Session
When we start a relationship with a new client, one of our first recommendations is often a strategy session. These sessions are an important piece of our agency’s process to building a great brand. While there are a variety of ways to get to know a new client, a strategy session provides the best opportunity […]
Setting Expectations & Determining Goals: You Don’t Have To Do It All Yourself Series
In this series, we’ve been talking quite a bit about finding the right marketing agency to fit your needs. This particular blog focuses on the next step. Once you’ve found that marketing firm, how do you define each party’s roles and responsibilities in order to make the most of your partnership? IT’S ALL ABOUT SETTING […]
Understanding Marketing Costs and the Need for Budget: You Don’t Have To Do It All Yourself Series
If you’ve read our previous blogs in this series, you know a little bit about what to look for when finding the right marketing agency partner, and you may have even started your relationship with one already. Or, you may be in the state that many small businesses find themselves in at this point and […]
Narrowing Down the Search: You Don’t Have to Do It All Yourself Series
When it comes to narrowing down your search for a marketing agency, there are some factors to keep in mind that will hopefully help you find the very best partner for your business. If you read our previous blog on Finding the Perfect Match for Your Business, you are familiar with the different types of […]
Finding the Perfect Match for Your Business: You Don’t Have to Do It All Yourself Series
If you read our first blog post in this series on reasons you should align with a marketing firm, you may be ready to take the next step of finding the perfect partner for your business. Easy, right? Not exactly. No two marketing firms are created equal, and before signing an agreement, you should know […]
Reaching Your Goals with the Right Marketing Partner: You Don’t Have to Do It All Yourself Series
At 1558 Brand Agency, we are dedicated to partnering with businesses both large and small on a wide array of marketing and business development initiatives. Our passion to help our clients build their brand and reach their target audience never wavers. But one thing that usually does waver is where (and when) we come into […]