The ABCs of Google Ads
In today’s business climate, if you aren’t using Google Ads to promote your business, services, or products, you can almost guarantee that your competitors are. While Google Ads can be a scary venture in the beginning, arming yourself with an understanding of the basics and a solid strategy can help you begin to navigate this […]
Is Geofencing the Missing Piece to Your Marketing Strategy?
Have you ever gone somewhere, maybe walked into a store or restaurant, and the next day an ad started showing up on your phone with a special offer from that store (or maybe a competitor’s store)? If the answer is yes, there is a good chance you were geofenced! While some form of geofencing has […]
Setting Expectations & Determining Goals: You Don’t Have To Do It All Yourself Series
In this series, we’ve been talking quite a bit about finding the right marketing agency to fit your needs. This particular blog focuses on the next step. Once you’ve found that marketing firm, how do you define each party’s roles and responsibilities in order to make the most of your partnership? IT’S ALL ABOUT SETTING […]
Understanding Marketing Costs and the Need for Budget: You Don’t Have To Do It All Yourself Series
If you’ve read our previous blogs in this series, you know a little bit about what to look for when finding the right marketing agency partner, and you may have even started your relationship with one already. Or, you may be in the state that many small businesses find themselves in at this point and […]
Narrowing Down the Search: You Don’t Have to Do It All Yourself Series
When it comes to narrowing down your search for a marketing agency, there are some factors to keep in mind that will hopefully help you find the very best partner for your business. If you read our previous blog on Finding the Perfect Match for Your Business, you are familiar with the different types of […]
Finding the Perfect Match for Your Business: You Don’t Have to Do It All Yourself Series
If you read our first blog post in this series on reasons you should align with a marketing firm, you may be ready to take the next step of finding the perfect partner for your business. Easy, right? Not exactly. No two marketing firms are created equal, and before signing an agreement, you should know […]
Reaching Your Goals with the Right Marketing Partner: You Don’t Have to Do It All Yourself Series
At 1558 Brand Agency, we are dedicated to partnering with businesses both large and small on a wide array of marketing and business development initiatives. Our passion to help our clients build their brand and reach their target audience never wavers. But one thing that usually does waver is where (and when) we come into […]