Brand Strategy

Whether you’re a construction company, retail store, or law office, a Google Business Profile is essential for any local business. In fact, 97% of people learn more about local businesses online than anywhere else. The average business is found in 1,009 searches per month, with 84% stemming from discovery searches, meaning that users searched for a category, product,

If you’ve read our previous blogs in this series, you know a little bit about what to look for when finding the right marketing agency partner, and you may have even started your relationship with one already. Or, you may be in the state that many small businesses find themselves in at this point and

In this series, we’ve been talking quite a bit about finding the right marketing agency to fit your needs. This particular blog focuses on the next step. Once you’ve found that marketing firm, how do you define each party’s roles and responsibilities in order to make the most of your partnership?  It’s all about setting

When it comes to narrowing down your search for a marketing agency, there are some factors to keep in mind that will hopefully help you find the very best partner for your business. If you read our previous blog on Finding the Perfect Match for Your Business, you are familiar with the different types of

If you read our first blog post in this series on reasons you should align with a marketing firm, you may be ready to take the next step of finding the perfect partner for your business. Easy, right? Not exactly. No two marketing firms are created equal, and before signing an agreement, you should know

At 1558 Brand Agency, we are dedicated to partnering with businesses both large and small on a wide array of marketing and business development initiatives. Our passion to help our clients build their brand and reach their target audience never wavers. But one thing that usually does waver, is where (and when) we come into

When we start a relationship with a new client, one of our first recommendations is often a strategy session. These sessions are an important piece of our agency’s process to building a great brand. While there are a variety of ways to get to know a new client, a strategy session provides the best opportunity